WHO WE ARE
The Front Office Agency is a highly experienced strategic agency specialising in sport, business and major events, with more than 35 years of proven success supporting organisations to define direction, execute critical initiatives and achieve measurable outcomes. With deep insight into the Australian corporate and sporting landscape, we connect strategy with opportunity - building strong partnerships, developing effective commercial strategies and driving sustainable growth.
Our trusted network of senior decision makers and influencers has been built over decades of delivering mutually beneficial outcomes for brands, rights holders and communities. We take a flexible, client-first approach and are committed to delivering tangible value and long-term impact. Recognised through multiple Australian Marketing Institute (AMI) Excellence Awards, we bring a demonstrated track record of excellence across strategy, marketing, commercial partnerships and major event delivery.
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Commercial Strategy and Partnerships
We have an extensive network of contacts across corporate, government and sport. We are recognised for securing, negotiating and leveraging multi-million dollar partnerships and events, with over $120 million in commercial agreements secured over the past 35 years.
Marketing Strategy
A strong capability to develop comprehensive marketing plans that leverage market insights, audience segmentation and brand positioning to drive measurable engagement and brand growth. Our approach ensures that strategy, messaging and execution are all aligned to the organisation's goals.
End-to-End Event Management
The proven ability to develop, organise and execute major events seamlessly from concept to completion (having previously created, managed and sold multiple major events). Our approach ensures seamless logistics, stakeholder alignment and exceptional attendee experience while achieving budget, timeline and strategic objectives.
WHY US
35+ years of experience
in assisting organisations to define strategic direction, execute key initiatives and achieve measurable business outcomes.
An extensive network of decision makers
built over decades through long-standing relationships, discretion and consistently delivering mutual benefit.
A client - centric approach
grounded in a deep understanding of each organisation’s priorities, challenges and commercial realities, ensuring strategies are targeted, practical and outcomes-focused.
Flexible, founder-led engagement
ensures clients work directly with the founder, receiving executive-level expertise delivered through adaptable engagement models aligned to their objectives, timelines and budgets.
Multiple Australian Marketing Institute (AMI) Award Winners
from Queensland Marketing Campaign of the Year to Australian Event of the Year.
Unsurpassed knowledge of the Australian corporate and sporting landscape
enabling the creation of high-value partnerships, innovative commercial strategies and meaningful engagement opportunities.
Multiple Australian Marketing Institute (AMI) Award Winners
from Queensland Marketing Campaign of the Year to Australian Event of the Year.
WHO WE HELP
Business / Corporate
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Develop sport strategies for organisations seeking business growth
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Develop marketing plans and implementation
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Prepare sponsorship audits and assessments
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Sponsorship negotiation, contracting and leveraging
Major Events
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Concept development + commercial partnerships
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End-to-end event management
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Scripting, runsheets, staffing, budgets, licencing etc.
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Marketing, media relations and advertising
Sporting Organisations
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Develop commercial strategies to generate revenue
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Undertake an asset audit in preparation for sponsorship
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Sponsorship negotiation, contracting and leveraging
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Develop and manage major fundraising events
Not For Profits / Charities
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Fundraising plans
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Develop growth models
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Commercial partnerships
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Major fundraising event development and management (end-to-end)
GET IN TOUCH
Want to know how the Front Office Agency can help you?
Get in touch with our Founder – Jason Greenhalgh
+61 400 716 166
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